Porcelanosa - Video Mapping Cabin
Porcelanosa
End client
Porcelanosa
studio
Tars | Production and Display
Target audience
Industry leaders in architecture and interior design.
venue
Obra Blanca. Expo Santa Fe, Mexico City
Date
Context
In the framework of the Expo Obra Blanca, Porcelanosa entrusted us with the mission of creating a video mapping space to convey the brand's core values:
elegance, sophistication, and forward-looking design.
The Challenges
Create a sensory experience that communicates the essence of Porcelanosa in a high-traffic environment with short attention spans.
Deliver a design that establishes a deep emotional connection with visitors, given the relatively compact footprint of the space.
Integrate video mapping seamlessly, discreetly, and efficiently into the aesthetic.
Optimize the budget to achieve the ideal cost-benefit balance, ensuring the success of the installation.
Execute a precise project timeline to maximize efficiency every single week.
The Solution
We designed a 3 x 3 x 4 m video mapping cube featuring synchronized projection on 3 walls, utilizing high-performance projectors.
The audiovisual narrative was crafted to offer an intimate experience of contemplation and pause, highlighting the brand's materials, textures, and core values.
The experience was designed to deliver an impact in under 3 minutes per visitor, allowing for efficient turnover and retention without overcrowding.
Our creative and production process enabled us to collaborate closely with the client to identify the key elements that would make the video mapping booth a high-impact installation, focusing on solutions that aligned with the established objectives within the tight schedule.
We optimized the budget through a collaborative technical workshop, improving system performance to deliver a memorable experience for the visitors of the client's space.
Want to learn more about the production process?
Let's schedule a call
projection mapping
Results
We generated an increase in average visitor traffic to the Porcelanosa booth during the three days of the Expo.
Longer dwell time for visitors within the exhibition space compared to traditional formats.
We successfully generated curiosity and FOMO in people passing near the booth.
Distinct positioning within an Expo crowded with visual stimuli, utilizing video mapping. This consolidated the perception of Porcelanosa as a design-forward, leading brand.
Immediate positive reactions from visitors, with photo and video captures (User-Generated Content) that expanded the reach of the experience on social media and digital platforms.
Strengthening of the commercial relationship between direct client and end customer. This booth design proposal went further, generating added value that reinforces brand positioning.
Why did we select this equipment? How does it impact the budget?
Let’s discuss your project.
visual style of the piece
Cost
Approximately $460,000 MXN including:
Creative direction and audiovisual production
270° projection system
Interactive lighting system (LED strips + sensor)
Technical supervision and operation during the Expo
Development time
6 weeks (includes 3 days of installation and testing)
Data and analytics
+2.4K
people experienced the video mapping booth during the 3 days of the Expo.
+300
organic social media posts featuring tags related to Porcelanosa and Expo Obra Blanca.
According to the organizers, the booth was among the most photographed and talked-about at the Expo.
Key clients and partners spent more time at the booth, driving high-value conversations for the sales team.
What is your budget? We can find the right solution for your project requirements.
We are a creative studio specialized in crafting experiences that astonish and move audiences. Designed, produced, and executed by us from start to finish.
We create video mapping entertainment formats that engage the senses and connect with people in a memorable way.
The experiences we develop with you
as an ally achieve multiple objectives:
They drive foot traffic
They drive foot traffic
They draw new audiences
They drive revenue
Cultural engagement
Cultural engagement
Brand recognition
We build genuine connections with your audience and spark collective curiosity.
Porcelanosa - Video Mapping Cabin
Porcelanosa
End client
Porcelanosa
studio
Tars | Production and Display
Target audience
Industry leaders in architecture and interior design.
venue
Obra Blanca. Expo Santa Fe, Mexico City
Date
Context
In the framework of the Expo Obra Blanca, Porcelanosa entrusted us with the mission of creating a video mapping space to convey the brand's core values:
elegance, sophistication, and forward-looking design.
The Challenges
Create a sensory experience that communicates the essence of Porcelanosa in a high-traffic environment with short attention spans.
Deliver a design that establishes a deep emotional connection with visitors, given the relatively compact footprint of the space.
Integrate video mapping seamlessly, discreetly, and efficiently into the aesthetic.
Optimize the budget to achieve the ideal cost-benefit balance, ensuring the success of the installation.
Execute a precise project timeline to maximize efficiency every single week.
The Solution
We designed a 3 x 3 x 4 m video mapping cube featuring synchronized projection on 3 walls, utilizing high-performance projectors.
The audiovisual narrative was crafted to offer an intimate experience of contemplation and pause, highlighting the brand's materials, textures, and core values.
The experience was designed to deliver an impact in under 3 minutes per visitor, allowing for efficient turnover and retention without overcrowding.
Our creative and production process enabled us to collaborate closely with the client to identify the key elements that would make the video mapping booth a high-impact installation, focusing on solutions that aligned with the established objectives within the tight schedule.
We optimized the budget through a collaborative technical workshop, improving system performance to deliver a memorable experience for the visitors of the client's space.
Want to learn more about the production process?
Let's schedule a call
projection mapping
Results
We generated an increase in average visitor traffic to the Porcelanosa booth during the three days of the Expo.
Longer dwell time for visitors within the exhibition space compared to traditional formats.
We successfully generated curiosity and FOMO in people passing near the booth.
Distinct positioning within an Expo crowded with visual stimuli, utilizing video mapping. This consolidated the perception of Porcelanosa as a design-forward, leading brand.
Immediate positive reactions from visitors, with photo and video captures (User-Generated Content) that expanded the reach of the experience on social media and digital platforms.
Strengthening of the commercial relationship between direct client and end customer. This booth design proposal went further, generating added value that reinforces brand positioning.
Why did we select this equipment? How does it impact the budget?
Let’s discuss your project.
visual style of the piece
Cost
Approximately $460,000 MXN including:
Creative direction and audiovisual production
270° projection system
Interactive lighting system (LED strips + sensor)
Technical supervision and operation during the Expo
Development time
6 weeks (includes 3 days of installation and testing)
Data and analytics
+2.4K
people experienced the video mapping booth during the 3 days of the Expo.
+300
organic social media posts featuring tags related to Porcelanosa and Expo Obra Blanca.
According to the organizers, the booth was among the most photographed and talked-about at the Expo.
Key clients and partners spent more time at the booth, driving high-value conversations for the sales team.
What is your budget? We can find the right solution for your project requirements.