Tequila Don Julio — Día de Muertos
Tequila Don Julio
End client
Tequila Don Julio
studio
Sidetrack
Target audience
Influencers, special brand guests, and the general public.
venue
EL ESTANQUILLO MUSEUM, MEXICO CITY.
Date
Context
Day of the Dead is approaching in Mexico, and a brand as renowned as Tequila Don Julio wants to create a high-impact activation that integrates their campaign concept with Mexican tradition. To achieve this, they commissioned the event production to the agency Sidetrack. In addition to producing a series of experiences for the activation, Sidetrack found voidXR to be the perfect partner to produce the video mapping show that will complement their entire proposal.
The Challenges
Technical Solution: What should you consider when choosing a venue for video mapping?
The challenge was finding a strategic location that showcases the content, gathers a large audience, and accommodates the technical requirements of a video projection. In selecting a corner facade, the solution had to cover multiple angles to ensure visibility from the main streets.
Content: What content should you create to make the brand culturally relevant?
The facade features a distinct architecture that required a tailored intervention to maximize the projection. The challenge was integrating a narrative that brings the tradition of an iconic holiday to life, leverages the architecture of the facade, and highlights the brand's values through the color palette of its "Eternos por amor" campaign.
The Solution
We designed a video mapping show on the facade of the Museo del Estanquillo in the heart of Mexico City. The 3-minute piece integrated the building's structure as a living part of the narrative, reinforcing the brand's identity and the Day of the Dead celebration. Sound design was key to the pacing, creating a multisensory experience.
Working alongside the agency, we established a timeline focused on key milestones requiring brand approval; clear communication throughout the process was essential to delivering on schedule.
The technical solution utilized high-power projectors to counter the ambient light pollution of the area. Additionally, because of the high-traffic, central location, the project demanded flawless production logistics.
Want to learn more about the production process?
Let's schedule a call
projection mapping
Development (Technical Solution)
We deployed a high-power architectural projection system (120,000 lumens) using three Barco UDX 4K40 projectors, video processors, and specialized video mapping software, complemented by a surround-sound system optimized for public spaces.
To project onto two sides of the facade, three 7-meter towers were constructed. Dedicated spaces were allocated for the control booth and the power generator, with all installations adhering strictly to safety regulations.
Equipment Inventory
3 Barco UDX 4K40 Projectors
3 Lenses with varying throw ratios
Cat6 network cables: (2) 70 m (1) 44 m
100 m fiber optic HDMI video cables
1 Network switcher for projector control
1 Network modem
4 HDMI adapters
Why did we select this equipment? How does it impact the budget?
Let’s discuss your project.
visual style of the piece
Client Objective Impact
We captured the attention of guests and passersby, driving spontaneous social media content.
The project delivered a far-reaching artistic and cultural showcase, strengthening the brand's position as a symbol of tradition, quality, and sophistication.
Press
Coverage was featured on the official channels of Tequila Don Julio and the Museo del Estanquillo.
The activation earned positive reviews across the social media channels of various content creators and influencers.
References
Redes Museo del Estanquillo. (November 05, 2024). Día de muertos.
Total Cost Included:
Conceptual design and creative direction
Audiovisual production
Projection system
Technical operation and logistics during the show.
Development Time: 6 Weeks
Creative conceptualization and narrative: 1 week
Technical design and structural planning: 1 week
Audiovisual production (script, animation, audio): 4 weeks
Setup and testing: 2 days
Installation and operation: 2 days
Data and analytics
+6K
people witnessed the live activation in person.
+2M
estimated digital impressions driven by social media coverage and organic posts.
+60K
views in its first week on official channels.
What is your budget? We can find the right solution for your project requirements.
Symbiosis
This projection is a transcendental journey: a path through four stages that shape existence itself.
An eternal dance between complementary opposites; the feminine and the masculine, intertwining and merging to generate life as we know it.
The left side flows with sinuous shapes and a subtle rhythm, reflecting the expansive and creative nature of life, conveying calm and balance through serene colors.
The right side, in contrast, stands with precise geometric patterns, driving us to action with assertive energy, evoking strength and determination in a vibrant color palette.
We are a creative studio specialized in crafting experiences that astonish and move audiences. Designed, produced, and executed by us from start to finish.
We create video mapping entertainment formats that engage the senses and connect with people in a memorable way.
The experiences we develop with you
as an ally achieve multiple objectives:
They drive foot traffic
They drive foot traffic
They draw new audiences
They drive revenue
Cultural engagement
Cultural engagement
Brand recognition
We build genuine connections with your audience and spark collective curiosity.
Tequila Don Julio — Día de Muertos
Tequila Don Julio
End client
Tequila Don Julio
studio
Sidetrack
Target audience
Influencers, special brand guests, and the general public.
venue
EL ESTANQUILLO MUSEUM, MEXICO CITY.
Date
Context
Day of the Dead is approaching in Mexico, and a brand as renowned as Tequila Don Julio wants to create a high-impact activation that integrates their campaign concept with Mexican tradition. To achieve this, they commissioned the event production to the agency Sidetrack. In addition to producing a series of experiences for the activation, Sidetrack found voidXR to be the perfect partner to produce the video mapping show that will complement their entire proposal.
The Challenges
Technical Solution: What should you consider when choosing a venue for video mapping?
The challenge was finding a strategic location that showcases the content, gathers a large audience, and accommodates the technical requirements of a video projection. In selecting a corner facade, the solution had to cover multiple angles to ensure visibility from the main streets.
Content: What content should you create to make the brand culturally relevant?
The facade features a distinct architecture that required a tailored intervention to maximize the projection. The challenge was integrating a narrative that brings the tradition of an iconic holiday to life, leverages the architecture of the facade, and highlights the brand's values through the color palette of its "Eternos por amor" campaign.
The Solution
We designed a video mapping show on the facade of the Museo del Estanquillo in the heart of Mexico City. The 3-minute piece integrated the building's structure as a living part of the narrative, reinforcing the brand's identity and the Day of the Dead celebration. Sound design was key to the pacing, creating a multisensory experience.
Working alongside the agency, we established a timeline focused on key milestones requiring brand approval; clear communication throughout the process was essential to delivering on schedule.
The technical solution utilized high-power projectors to counter the ambient light pollution of the area. Additionally, because of the high-traffic, central location, the project demanded flawless production logistics.
Want to learn more about the production process?
Let's schedule a call
projection mapping
Development (Technical Solution)
We deployed a high-power architectural projection system (120,000 lumens) using three Barco UDX 4K40 projectors, video processors, and specialized video mapping software, complemented by a surround-sound system optimized for public spaces.
To project onto two sides of the facade, three 7-meter towers were constructed. Dedicated spaces were allocated for the control booth and the power generator, with all installations adhering strictly to safety regulations.
Equipment Inventory
3 Barco UDX 4K40 Projectors
3 Lenses with varying throw ratios
Cat6 network cables: (2) 70 m (1) 44 m
100 m fiber optic HDMI video cables
1 Network switcher for projector control
1 Network modem
4 HDMI adapters
Why did we select this equipment? How does it impact the budget?
Let’s discuss your project.
visual style of the piece
Client Objective Impact
We captured the attention of guests and passersby, driving spontaneous social media content.
The project delivered a far-reaching artistic and cultural showcase, strengthening the brand's position as a symbol of tradition, quality, and sophistication.
Press
Coverage was featured on the official channels of Tequila Don Julio and the Museo del Estanquillo.
The activation earned positive reviews across the social media channels of various content creators and influencers.
References
Redes Museo del Estanquillo. (November 05, 2024). Día de muertos.
Total Cost Included:
Conceptual design and creative direction
Audiovisual production
Projection system
Technical operation and logistics during the show.
Development Time: 6 Weeks
Creative conceptualization and narrative: 1 week
Technical design and structural planning: 1 week
Audiovisual production (script, animation, audio): 4 weeks
Setup and testing: 2 days
Installation and operation: 2 days
Data and analytics
+6K
people witnessed the live activation in person.
+2M
estimated digital impressions driven by social media coverage and organic posts.
+60K
views in its first week on official channels.
What is your budget? We can find the right solution for your project requirements.
Symbiosis
This projection is a transcendental journey: a path through four stages that shape existence itself.
An eternal dance between complementary opposites; the feminine and the masculine, intertwining and merging to generate life as we know it.
The left side flows with sinuous shapes and a subtle rhythm, reflecting the expansive and creative nature of life, conveying calm and balance through serene colors.
The right side, in contrast, stands with precise geometric patterns, driving us to action with assertive energy, evoking strength and determination in a vibrant color palette.